Retailer Feedback and Brand Advocacy Study
Building Stronger Trade Relationships Through Advocacy Insight for a Leading MNC in the FMCG Sector
September 26, 2025
Across 10 cities
Performance Tracking vs Key Competitors
Benchmarked across key metrics
Region-Specific Recommendations
Impact Summary
The study helped the client prioritize trade actions that improved loyalty and strengthened advocacy.
Client Challenges
The client wanted to measure retailer satisfaction and Net Promoter Score.
They aimed to identify drivers behind promoter, passive, and detractor behaviour.
They needed regional clarity to plan targeted interventions.
LSE Approch
Retailer Survey
Surveyed 1800+ retailers quarterly across multiple cities using CAPI methodology.
Competitive Benchmarking
Benchmarked client performance against major industry competitors across 4 quarters.
Driver Impact Mapping
Mapped the impact of product quality, profitability, delivery, and marketing support on retailer advocacy.
Value Delivered
Comprehensive Sentiment & Performance Insights
Revealed overall sentiment and identified competitive performance gaps.
Driver of Retailer Advocacy
Highlighted factors that contribute to high retailer advocacy.
Actionable Regional Recommendations
Delivered region-specific recommendations to improve margins, visibility, and service.
Want Stronger Trade Advocacy?
We help brands turn retailer feedback into actionable strategies that drive loyalty, performance, and long-term growth.
Let's Strengthen Your Trade Relationships
