White Goods Retail Tracking (India and Bangladesh)
Creating a Unified Retail Monitoring System Across Two Markets for a Regional Consumer Electronics & Appliances Company
March 27, 2026
India & Bangladesh
Across 4 Cities in each Country
Comprehensive Assessment
Multi-Wave Monitoring
Impact Summary
The study helped the client track retail shifts, strengthen trade engagement, and refine market strategies across India and Bangladesh.
Client Challenges
The client wanted a consolidated understanding of white goods category performance across two countries.
They aimed to evaluate retailer loyalty, service experience, and stocking behaviour.
They needed a continuous monitoring system for accurate strategy planning.
LSE Approch
Multi-Wave Tracking in India
Conducted multi-wave tracking across five Indian metros covering more than 40 retailers per wave.
Retailer Survey in Bangladesh
Surveyed 42 retailers across Dhaka, Chittagong, Sylhet, and Mymensingh to map category behaviour in Bangladesh.
6-Pillar Performance Assestment
Assessed six pillars of performance: product quality, service support, order efficiency, marketing visibility, commercial terms, and staff interaction.
Integrated Insights & Secondary Research
Integrated insights with secondary research on growth drivers, manufacturing ecosystems, and policy incentives.
Value Delivered
Continuous Monitoring Framework
Established a continuous retail health monitoring framework across both markets.
Market Dynamics & Local Brand Insights
Highlighted gaps in modernity and visual appeal that limited aspiration.
Actionable Recommendations
Provided actionable recommendations to improve service delivery, retailer relationships, and brand competitiveness.
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