Packaged Cakes Consumer Study
Decoding Consumer Dynamics to Elevate Brand Performance for a Major Indian FMCG Brand
November 27, 2024
Pan India Coverage
Across Key Markets
Visibility, Placement & Recommendations Mapped
For Stronger Brand Performance
Impact Summary
The study helped the brand sharpen its flavour portfolio, strengthen retail visibility, and deepen consumer connection.
Client Challenges
The brand wanted a deeper understanding of regional behaviour and consumer expectations.
They sought to decode the purchase journey and identify emotional and functional drivers.
They aimed to strengthen retail visibility and respond to competitive pressure.
LSE Approch
Nationwide Study
Conducted a nationwide study covering 420 outlets and 2,100 consumers.
Retail & Shelf Mapping
Mapped shelf visibility, product placement, and retailer recommendations.
Retailer Interview
Interviewed retailers to understand stocking behaviour, margins, and push factors.
Consumer Exit Interview
Captured consumer preferences, flavour choices, triggers, and barriers through exit interviews
Value Delivered
Core Purchase Triggers Identified
Identified core purchase triggers that drive brand trust and preference.
Visibility & Retailer Engagement
Recommended targeted improvements to visibility and retailer engagement.
Optimized Portfolio & Connection
Delivered insights that helped optimize the flavour mix and strengthen emotional attachment.
Turn Insights into Stronger Brand Performance
We help brands decode consumer behaviour and deliver actionable strategies for growth and differentiation.
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