Building Stronger Trade Relationships Through Advocacy Insight
Impact Summary: The study helped the client prioritize trade actions that improved loyalty and strengthened advocacy.
Client Challenge:
- The client wanted to measure retailer satisfaction and Net Promoter Score.
- They aimed to identify drivers behind promoter, passive, and detractor behaviour.
- They needed regional clarity to plan targeted interventions.
LSE Approach:
- Surveyed 450 retailers across multiple cities using CAPI methodology.
- Benchmarked client performance against major industry competitors.
- Mapped the impact of product quality, profitability, delivery, and marketing support.
Value Delivered:
- Revealed overall sentiment and identified competitive performance gaps.
- Highlighted factors that contribute to high retailer advocacy.
- Delivered region-specific recommendations to improve margins, visibility, and service.
