Online Fashion Retail Landscape
Understanding Digital Competition Across India's Apparel Categories for a Fast-Growing Fashion E-Commerce Brand
January 27, 2025
Women, Men, Kids, Footwear, Accessories & More
Analyzed Across India
Online Visibility & Assortment Benchmarking
For Digital Growth & Omnichannel Alignment
Impact Summary
The study enabled the client to refine digital pricing, strengthen online visibility, and enhance omnichannel alignment.
Client Challenges
The client wanted to map India’s online fashion landscape across major categories.
They needed clarity on brand visibility, pricing strategies, and consumer engagement.
They aimed to compare online performance with offline retail experience.
LSE Approach
Online Data Scraping
Scraped online data to analyze assortment, pricing, discounts, and reviews.
Social Media Analysis
Conducted social media analysis to understand brand conversations and sentiment.
Offline Mystery Audits
Executed offline mystery audits to compare store experience with online positioning.
Value Delivered
Complete Market Understanding
Provided a complete understanding of category-wise positioning on both platforms.
Actionable Strategies
Delivered actionable strategies for pricing, promotions, and visibility
Digital Growth Enablement
Supported the client in refining its digital expansion strategy.
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