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Understanding the Role of Feature Phones in a Smartphone-Dominated Market Impact Summary: The study helped the client reposition feature phones with a focus on durability, value, and essential connectivity. Client Challenge: The client wanted clarity on category relevance in a smartphone-dominated market. They needed insights into awareness, ownership, and usage motivations. They aimed to understand retailer sentiment toward stocking and selling feature phones. LSE Approach: Conducted consumer and retailer interviews across 15 cities covering more than 600 respondents. Evaluated stocking patterns, brand engagement, and service expectations. Analysed positioning spaces such as affordability, reliability, and modernity. Value Delivered: Provided a complete picture of the category’s current and future relevance. Identified opportunities for repositioning around durability and practicality. Delivered insights to improve trade engagement in tier-2 and tier-3 markets.

Revitalizing Brand Perception Through Consumer and Retail Insight Impact Summary: The study guided the client toward a modernized brand identity and stronger trade partnerships.   Client Challenge: The client wanted to measure brand equity and evaluate the impact of their marketing efforts. They needed clarity on consumer perception and retailer sentiment. They aimed to identify opportunities to modernize their positioning.   LSE Approach: Conducted monthly consumer interviews to track awareness, quality perception, and aspiration. Engaged multi-brand retailers to evaluate stocking patterns and brand recommendations. Analysed trends in stretch fabrics and competitive performance spaces. Value Delivered: Identified brand strengths such as quality, comfort, and availability. Highlighted gaps in modernity and visual appeal that limited aspiration. Delivered recommendations to improve visibility, communication, and trade relationships

Creating a Unified Retail Monitoring System Across Two Markets Impact Summary: The study helped the client track retail shifts, strengthen trade engagement, andrefine market strategies across India and Bangladesh. Client Challenge: The client wanted a consolidated understanding of white goods category performance across two countries. They aimed to evaluate retailer loyalty, service experience, and stocking behaviour. They needed a continuous monitoring system for accurate strategy planning. LSE Approach: Conducted multi-wave tracking across five Indian metros covering more than 40 retailers per wave. Assessed six pillars of performance: product quality, service support, order efficiency, marketing visibility, commercial terms, and staff interaction. Surveyed 42 retailers across Dhaka, Chittagong, Sylhet, and Mymensingh to map category behaviour in Bangladesh. Integrated insights with secondary research on growth drivers, manufacturing ecosystems, and policy incentives. Value Delivered: Established a continuous retail health monitoring framework across both markets. Highlighted category leadership dynamics and emerging dominance of local brands inBangladesh. Provided actionable recommendations to improve service delivery, retailer relationships, andbrand competitiveness.

Building Stronger Trade Relationships Through Advocacy Insight Impact Summary: The study helped the client prioritize trade actions that improved loyalty and strengthened advocacy. Client Challenge: The client wanted to measure retailer satisfaction and Net Promoter Score. They aimed to identify drivers behind promoter, passive, and detractor behaviour. They needed regional clarity to plan targeted interventions. LSE Approach: Surveyed 450 retailers across multiple cities using CAPI methodology. Benchmarked client performance against major industry competitors. Mapped the impact of product quality, profitability, delivery, and marketing support. Value Delivered: Revealed overall sentiment and identified competitive performance gaps. Highlighted factors that contribute to high retailer advocacy. Delivered region-specific recommendations to improve margins, visibility, and service.

Mapping High-Potential Hospitality Markets in India’s North-East Impact Summary: The study enabled the client to identify priority destinations and make confident investment decisions. Client Challenge: The client wanted to evaluate tourism potential across northeastern states. They needed clarity on infrastructure readiness and demand drivers. They aimed to identify investment-worthy locations and segments. LSE Approach: Evaluated tourism performance, visitor inflow, and existing hospitality supply. Built comparative benchmarks for investments across hotel categories. Analysed government incentives, policy support, and connectivity improvements. Value Delivered: Delivered a clear roadmap of high-opportunity destinations and segments. Provided investment benchmarks that improved decision accuracy. Helped the client align its expansion strategy with the region’s growth potential.

Understanding Digital Competition Across India’s Apparel Categories Impact Summary: The study enabled the client to refine digital pricing, strengthen online visibility, and enhance omnichannel alignment. Client Challenge: The client wanted to map India’s online fashion landscape across major categories. They needed clarity on brand visibility, pricing strategies, and consumer engagement. They aimed to compare online performance with offline retail experience. LSE Approach: Scraped online data to analyse assortment, pricing, discounts, and reviews. Conducted social media analysis to understand brand conversations and sentiment. Executed offline mystery audits to compare store experience with online positioning. Value Delivered: Provided a complete understanding of category-wise positioning on both plaƞorms. Delivered actionable strategies for pricing, promotions, and visibility. Supported the client in refining its digital expansion strategy.

Driving Product and Operational Growth Through Market and Competitor Insight Impact Summary: The study guided the client toward efficient capacity expansion and strengthened competitive advantage. Client Challenge: The client wanted clarity on market size, pricing behaviour, and supply-demand dynamics. They aimed to benchmark competition and evaluate their operational efficiency. They needed direction for scaling capacity in line with future market growth. LSE Approach: Conducted extensive secondary research and expert interviews to build a complete market view. Evaluated product porƞolios, distribution strategies, and pricing of key competitors. Assessed operational strengths, production efficiency, and cost structures. Value Delivered: Identified untapped growth spaces and innovation opportunities. Delivered a roadmap to scale operations and improve cost competitiveness. Strengthened the client’s market leadership with forward-looking strategies.

Enhancing Retail Excellence Through Consumer and Store Insights Impact Summary: The study helped the client refine retail performance and strengthen premium positioning across key Mumbai clusters. Client Challenge: The client wanted to evaluate retail performance across major clusters in the Mumbai Metropolitan Region. They aimed to understand brand positioning against competitors and improve store-level strategy. They needed clarity on accessibility, merchandise mix, pricing perception, and customer expectations. LSE Approach: Conducted more than 120 store observations to assess visibility, layout, and merchandising quality. Carried out structured consumer exit interviews to understand satisfaction, preference, and purchase barriers. Created four geographic clusters to analyse performance patterns across the region. Evaluated metrics such as location convenience, product mix, pricing, visual merchandising, and staff interaction. Value Delivered: Provided clear recommendations to streamline store layouts and improve merchandisingconsistency. Strengthened assortment planning through consumer-driven insights. Offered a data-backed roadmap that improved customer engagement and premium brand positioning.

Decoding Consumer Dynamics to Elevate Brand Performance Impact Summary: The study helped the brand sharpen its flavour portfolio, strengthen retail visibility, and deepen consumer connection. Client Challenge: The brand wanted a deeper understanding of regional behaviour and consumer expectations. They sought to decode the purchase journey and identify emotional and functional drivers. They aimed to strengthen retail visibility and respond to competitive pressure. LSE Approach: Conducted a nationwide study covering 420 outlets and 2,100 consumers. Mapped shelf visibility, product placement, and retailer recommendations. Interviewed retailers to understand stocking behaviour, margins, and push factors. Captured consumer preferences, flavour choices, triggers, and barriers through exit interviews Value Delivered: Identified core purchase triggers that drive brand trust and preference. Recommended targeted improvements to visibility and retailer engagement. Delivered insights that helped optimize the flavour mix and strengthen emotionalattachment.

Strengthening Market Position Through Consumer and Competitor Insight Impact Summary: The study helped the client refine assortment, sharpen positioning, and improve in-store experience. Client Challenge: The client wanted to understand consumer behaviour and expectations in ethnic wear. They needed clarity on competitive strengths across leading brands. They aimed to shape their market entry and expansion strategy. LSE Approach: Conducted exit interviews to capture motivations, preferences, and purchase triggers. Performed store audits to benchmark product mix, pricing, and visual merchandising. Analysed category trends and identified differentiation opportunities. Value Delivered: Delivered insights into consumer aspirations and brand expectations. Provided recommendations to refine store operations and strengthen brand appeal.