Understanding Digital Competition Across India’s Apparel Categories
Impact Summary: The study enabled the client to refine digital pricing, strengthen online visibility, and enhance omnichannel alignment.
Client Challenge:
- The client wanted to map India’s online fashion landscape across major categories.
- They needed clarity on brand visibility, pricing strategies, and consumer engagement.
- They aimed to compare online performance with offline retail experience.
LSE Approach:
- Scraped online data to analyse assortment, pricing, discounts, and reviews.
- Conducted social media analysis to understand brand conversations and sentiment.
- Executed offline mystery audits to compare store experience with online positioning.
Value Delivered:
- Provided a complete understanding of category-wise positioning on both plaƞorms.
- Delivered actionable strategies for pricing, promotions, and visibility.
- Supported the client in refining its digital expansion strategy.
