Creating a Unified Retail Monitoring System Across Two Markets
Impact Summary: The study helped the client track retail shifts, strengthen trade engagement, and
refine market strategies across India and Bangladesh.
Client Challenge:
- The client wanted a consolidated understanding of white goods category performance across two countries.
- They aimed to evaluate retailer loyalty, service experience, and stocking behaviour.
- They needed a continuous monitoring system for accurate strategy planning.
LSE Approach:
- Conducted multi-wave tracking across five Indian metros covering more than 40 retailers per wave.
- Assessed six pillars of performance: product quality, service support, order efficiency, marketing visibility, commercial terms, and staff interaction.
- Surveyed 42 retailers across Dhaka, Chittagong, Sylhet, and Mymensingh to map category behaviour in Bangladesh.
- Integrated insights with secondary research on growth drivers, manufacturing ecosystems, and policy incentives.
Value Delivered:
- Established a continuous retail health monitoring framework across both markets.
- Highlighted category leadership dynamics and emerging dominance of local brands in
Bangladesh. - Provided actionable recommendations to improve service delivery, retailer relationships, and
brand competitiveness.
