Revitalizing Brand Perception Through Consumer and Retail Insight
Impact Summary: The study guided the client toward a modernized brand identity and stronger trade partnerships.
Client Challenge:
- The client wanted to measure brand equity and evaluate the impact of their marketing efforts.
- They needed clarity on consumer perception and retailer sentiment.
- They aimed to identify opportunities to modernize their positioning.
LSE Approach:
- Conducted monthly consumer interviews to track awareness, quality perception, and aspiration.
- Engaged multi-brand retailers to evaluate stocking patterns and brand recommendations.
- Analysed trends in stretch fabrics and competitive performance spaces.
Value Delivered:
- Identified brand strengths such as quality, comfort, and availability.
- Highlighted gaps in modernity and visual appeal that limited aspiration.
- Delivered recommendations to improve visibility, communication, and trade relationships
