Decoding Consumer Dynamics to Elevate Brand Performance
Impact Summary: The study helped the brand sharpen its flavour portfolio, strengthen retail visibility, and deepen consumer connection.
Client Challenge:
- The brand wanted a deeper understanding of regional behaviour and consumer expectations.
- They sought to decode the purchase journey and identify emotional and functional drivers.
- They aimed to strengthen retail visibility and respond to competitive pressure.
LSE Approach:
- Conducted a nationwide study covering 420 outlets and 2,100 consumers.
- Mapped shelf visibility, product placement, and retailer recommendations.
- Interviewed retailers to understand stocking behaviour, margins, and push factors.
- Captured consumer preferences, flavour choices, triggers, and barriers through exit interviews
Value Delivered:
- Identified core purchase triggers that drive brand trust and preference.
- Recommended targeted improvements to visibility and retailer engagement.
- Delivered insights that helped optimize the flavour mix and strengthen emotional
attachment.
