Enhancing Retail Excellence Through Consumer and Store Insights
Impact Summary: The study helped the client refine retail performance and strengthen premium positioning across key Mumbai clusters.
Client Challenge:
- The client wanted to evaluate retail performance across major clusters in the Mumbai Metropolitan Region.
- They aimed to understand brand positioning against competitors and improve store-level strategy.
- They needed clarity on accessibility, merchandise mix, pricing perception, and customer expectations.
LSE Approach:
- Conducted more than 120 store observations to assess visibility, layout, and merchandising quality.
- Carried out structured consumer exit interviews to understand satisfaction, preference, and purchase barriers.
- Created four geographic clusters to analyse performance patterns across the region.
- Evaluated metrics such as location convenience, product mix, pricing, visual merchandising, and staff interaction.
Value Delivered:
- Provided clear recommendations to streamline store layouts and improve merchandising
consistency. - Strengthened assortment planning through consumer-driven insights.
- Offered a data-backed roadmap that improved customer engagement and premium brand positioning.
